Generation Systems, Inc.

Generation Systems’ ongoing mission is to enhance the profit and operational excellence of its customers through improved lubrication practices. A mission realized within the company's flagship product, LUBE-IT – the worlds most widely used lubrication reliability software solution.

Founded in 1984, Generation Systems began developing custom software and database solutions for major accounts in the Pacific Northwest. Soon thereafter, as manufacturers embraced off-the-shelf software products the firm teamed up with a leading computerized maintenance management system (CMMS) developer. Learning from the ground-up, Generation Systems has gained knowledge and expertise from daily interaction with maintenance and reliability professionals.

Now, well over two decades later, the company holds the leading body of domain knowledge for lubrication reliability software solutions and technology.

This expertise is embodied in the company's award winning LUBE-IT product – with capabilities going far beyond CMMS software. Exclusive technologies bring rapid and intuitive improvements to poor lubrication practices, the leading cause of industrial equipment failure. LUBE-IT is used around the globe by industrial organizations such as Alcan, BP Castrol, DuPont, Holcim, SKF, Rio Tinto, and WR Grace.

With more than 90 combined years of high-tech and industrial experience, the Issaquah, Washington-based team shares a customer-first attitude. This determined focus on the customers' needs drives the innovation used to create software products specifically tailored to industrial manufacturers, delivering real world, bottom-line results.

Executive and Management Team

Eric Rasmusson — President, CEO
Eric has over 30 years of high-tech and industrial software experience and is the principle architect of LUBE-IT, the world's leading Lubrication Reliability software solution. He launched Generation Systems in 1984 and now is guiding the company toward its 25th anniversary. His passions are increasing global awareness of the profitability of lubrication reliability, and enhancement of the award-winning LUBE-IT product. Eric also holds concern over the ever-increasing complexity of industrial software. This, coupled with his sincere regard for end-users, drives him to innovate comprehensive, yet highly intuitive solutions.

William D. Correll—Vice-President, Business Development
With a career spanning over 40 years, Mr. Correll has served as corporate officer in both public and private firms. Bill entered the high tech computer world as founder of Medical Computers International, with systems in the USA and abroad. He also served as Vice President of a Macintosh startup, and more recently as Vice President of the internationally known merger and acquisition firm, the Corum Group. Bill mentored clients in reaching their goals and obtaining the highest possible value at time of sale. In addition, he presented ground-breaking M&A seminars in the United States and Europe—while holding the role of lead executive on more then 20 transactions, valued from $5 million to $130 Million.

Wallace Borgeson — Director, Finance & Accounting
With more than 15 years experience as a CFO for manufacturing, retail, service, franchise and broadcasting companies, GSI benefits from Wally’s broad-based experience, gained at all levels of accounting, auditing and finance. During his 40-year career, he has managed the majority of operational functions for both public and private companies, including accounting, finance, IT and human resources.

John Bettinger — Senior Account Executive
With a diverse 20 year career including sales, marketing and management, John brings a strong customer appreciation to Generation Systems' sales team. His career started in aviation as an Air Force officer and progressed into a variety of industries from technical semiconductor sales at Arrow Electronics, to major account management at Amazon.com. Additionally, John has entrepreneurial experience as founder of a technology-driven legal services firm. From this background John brings his unique and insightful perspective on the big picture which results in comprehensive, value-driven solutions for our customers. His customer-centered approach to sales supports both end-users, and strategic alliance partners world-wide. John holds a Bachelor of Arts in International Business from Washington State University and a Master of Science degree in International Relations from Troy State University.

Kristi Wadman — Manager, Customer Relations
A seasoned professional when it comes to customer care, Kristi started her career over 20 years ago. She manages customer care teams and has helped GSI implement customer care improvement initiatives helping the company grow its already considerable customer base. Kristi is also brings experience in order processing and customer fulfillment, along with alliance partner program management.